DR. UVE SAMUELS
EXPONENTIAL
INNOVATION
Fundamental changes to our economy mean that business has to live by completely new rules. New business models and platforms of digitalisation are behaving exponentially. This impact is so great that the disruption comes as a surprise. And it is fundamentally changing our lives.
The book “Exponential Innovation” describes the process of developing exponential business models.
Managers should know and master these methods as well as university graduates who are the next generation of experts and decision makers. To achieve this, universities must further develop. They can and should, as in the USA and China, make a contribution to the innovative strength of Europe and Germany.
For this purpose, a concrete plan of action for cooperation between industry and science is proposed. The aim is to develop exponential innovations that result from the interaction of industry and science. We can only catch up with the USA and China if we have a completely new and more efficient science system.
This model of exponential innovation is being put into practice with the help of the HSBA, the Hamburg School of Economics.
SQUARE is the Innovation HUB, wehre Exponential Innovation can be created. Some examples for exponential Busines Modells are demonstrated.
The following cretaria are required:
-Purpose
-Agile Methods
-Open Innovation
-Entrepreneureal Mindset
-Disruptive Technology
FOREWORDS BY LEADING INNOVATION EXPERTS FROM SCIENCE AND INDUSTRY

CHRISTOPH KEESE
"...Universities and colleges are an important source of innovation for the private sector. The book "Exponential Innovation" shows the role that universities play, especially for SMEs, as illustrated by the example of the Hamburg School of Business Administration...".
MANAGING DIRECTOR of AXEL SPRINGER hy

ALEXANDER BIRKEN
"...The book "Exponential Innovation" for entrepreneurs, scientists and politicians provides a comprehensive overview of the theory, the applied technologies and the approach to the development of exponential business models.”
CEO of the OTTO GROUP and CHAIRMAN of the BOARD OF TRUSTEES of the HSBA

PASCAL FINETTE
"...For Europe it is vital to understand the exponential effects and to implement them in its own models. It is about nothing less than the medium and long-term performance of its own economy..."
FOUNDER of BE RADICAL and CHAIR for ENTREPRENEURSHIP & OPEN INNOVATION at SINGULARITY UNIVERSITY

DR. VOLKER MEYER-GUCKEL
"...The models described in this book present important contributions to making the German higher education system fit for the future and to supporting the economy in its scientific challenges..."
VICE SECRETARY GENERAL of the STIFTERVERBAND DER WISSENSCHAFT
AUTHOR: DR. UVE SAMUELS

After studying for a combined masters in Process Automation (applied computer science) and Management, Uve Samuels went on to do a doctorate in Microsystems Technology.
After various positions in business and science, he has been managing director of the private university HSBA Hamburg School of Business Administration since 2007.
His main interest is the study of innovative companies and digitally scalable and exponentially growing business models. His main development work includes initiating, positioning, establishing and designing the SQUARE HSBA Innovation HUB.
He has already been the initiator of various digital products such as DI-Lab@HSBA and Ehrbarer Kaufmann 4.0 and has also coached over 20 corporate innovation projects.
He has experience of advisory and supervisory boards and is a founding member of the German Blockchain association and author of the book “Das Kapital 4.0″.